The Public Relations Directorate carries out major activities aimed at promoting the institution's work to the public, making government policies and strategies accessible, and creating a strong and positive relationship between the Office and the public.
1. Information Dissemination and Awareness Creation
- Promotion of Agricultural Technologies: It carries out awareness-creation activities through the media to ensure that new improved seeds, fertilizer utilization, and modern farming methods reach farmers.
- Natural Resource Conservation Advocacy: It conducts media and communication activities to encourage active community participation in soil and water conservation, seedling planting, and watershed development activities.
- Dissemination of Timely Information: It provides timely information on summer and Belg farming campaigns, production season plans, and weather forecast information.
2. Media Relations and Institutional Image Building
- Creating Media Forums and Partnerships: By building strong relationships with domestic mass media organizations such as newspapers, television, and radio, it makes the Office's development activities accessible to the public.
- Social Media (New Media) Management: It manages the Office's official Facebook, Telegram, and YouTube pages and provides the public with daily news, training activities, and events.
- Preparation of Press Releases: It prepares press releases concerning achievements and challenges observed in the agricultural sector.
3. Printing and Document Preparation Activities
- Publication of Agricultural Magazines and Brochures: It prepares and publishes agricultural magazines (E-Magazines), manuals, and field guidelines that are useful to farmers and professionals.
4. Documentary and Photography
- It organizes and presents documentaries and photographs showing the Office's productivity journey and field activities at exhibitions and other public events.
5. Public Feedback Collection and Response
- Complaint and Feedback Management: It collects legitimate questions, complaints, and opinions raised by the public and farmers, presents them to the Office leadership, and provides appropriate responses.
6. Strengthening Internal Communication
- It facilitates platforms that enable smooth information exchange and communication among the different directorates within the Office.